Borletti-Buitoni Trust
BBT Artists
Rewarding Musical Excellence
BBT Project: The Beethoven Project website dedicated to preparations for a complete cycle of Beethoven String Quartets from 2011 to 2015 www.thebeethovenproject.com
“It’s a very interesting package; not just a cheap marketing shot, but a real attempt to demystify the whole business of string quartets, the almost mythical status of Beethoven, and to draw listeners into the process of learning, collaboration and assembling this mighty series of non-stop masterpieces.”
Michael Tumelty, The Herald 18 April 2011
“A wonderful and wonderfully ambitious project has just been launched by the young Elias Quartet, a truly in-depth approach to the complete Beethoven quartets…It’s a splendid venture, generously sponsored by the Borletti-Buitoni Trust, a great supporter of classical music to whom we’re all indebted.”
James Jolly, Gramophone June 2011
“The young and very gifted Elias String Quartet are getting ready for the big one – Beethoven, the complete string quartets. But how does a young group get the word out in a market that is half competitive, half indifferent and when so many other brands are far better known? Start with a website…get a few heavyweights to blog on it, kicking off with the Lindsay Quartet’s Peter Cropper. Keep the thing refreshed with new features. Shoot a short film. Build an audience online. Look and learn. That’s how. I like these guys. They’re thinking creative.”
Norman Lebrecht, Arts Journal 1 April 2011